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For Immediate Release

Natural Search Engine Firm Netconcepts Welcomes New Lead Search Strategist

Natural Search Engine Firm Netconcepts Welcomes New Lead Search Strategist Chris “Silver” Smith to its team

Madison, WI, May 9, 2007 – www.netconcepts.com – Netconcepts, a natural search firm with offices in Madison, WI & Auckland, New Zealand is proud to welcome new team member, Lead Search Strategist Chris “Silver” Smith to its Madison, WI office.

Smith will be working primarily on support and development of Netconcepts GravityStream™ product, a performance based SEO management platform that is currently helping companies like Cabela’s with non-optimal, dynamic sites to optimize nearly overnight.

An organic search engine optimization pioneer, Smith previously served as Manager of Administration of Texas A&M University’s Cartographic Service Unit, where he assisted with portions of the university’s earliest website presence. More recently, as Head of Technology & Development for Idearc SuperPages.com, he was awarded a number of individual and team awards by the corporation and was cited for increasing the company’s overall revenue.

Smith has five patents pending and his work has been published in a number of books, professional journals, and web sites, including SearchEngineLand.com where he writes on Local Search topics.

“It’s an honor to be working for Netconcepts, a firm as dedicated to the ever-changing principals of organic search engine optimization as I am personally,” states Smith. “By offering continually improving products such as GravityStream, our clients, like our tag states, our always assured to ‘get found’”.

About Netconcepts, LLC

Netconcepts®, LLC, is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream™ and GravityMarket™, online retailers will “get found” on the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, and Cabela’s among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

“With the earlier system, he says, “If I’m a user searching for boat trailer parts, I can’t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.”

Read the article here.

For more information about Cabela’s success with Netconcepts, read the Cabela’s Case Study.

For Immediate Release

Netconcepts® Vice President of Search Brian Klais Among Panel of Experts Discussing Paid & Organic Search at shop.Org Online Marketing Workshop

Brian Klais, Netconcepts Vice President of Search, will be among a panel of experts discussing Improving ROI of Paid & Organic Search at the shop.org Online Marketing Workshop 2007, continuing today in Hollywood, Florida. Panel members will be sharing specific tactics used to improve website performance and maximize profitability.

Hollywood, FL April 19, 2007 – www.Netconcepts.com – Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, will be represented today at shop.org’s Online Marketing Workshop 2007 by Vice President of Search, Brian Klais.

Mr. Klais will be among a panel of experts discussing Improving ROI of Paid and Organic Search. Other speakers, including Ice.com founder Pinny Gniwisch, Commerce360 Founder & President Craig Danuloff & Geary Interactive SEO Manager Andrew Rodrigues will be discussing specific tactics used to improve performance and how to maximize profitability by properly analyzing the results.

As Vice President of Search for Netconcepts, Brian Klais is a recognized expert in the area of search marketing, and currently oversees one of the leading natural search marketing practices devoted to helping retailers, brands, and media portals optimize their natural search performance.
Under his leadership, Netconcepts has become one of the leading voices for search engine ready e-commerce with clients such as REI, Kohls, HSN & Cabela’s.

“I am pleased to be able to share ideas my ideas on paid and organic search with such an esteemed group of peers to the shop.org audience,” states Klais. “By discussing tactics developed from our combined experience, we hope the audience leaves inspired to improve their ongoing search campaigns.”

Mr. Klais can be seen on the panel discussion Improving ROI of Paid and Organic Search at 1pm on Thursday, April 19th at shop.org’s Online Marketing Workshop 2007.

Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream™ and GravityMarket™, online retailers will “get found” on the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, and Cabela’s among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

For Immediate Release

BETA VERSION OF WORDPRESS SEO TITLE TAG PLUGIN MADE GENERALLY AVAILABLE TODAY BY NATURAL SEARCH ENGINE FIRM, NETCONCEPTS

SEO Title Tag Plugin Version 2.0 is Available in Beta and Absolutely Free to all Who Wish to Easily Optimize Title Tags across a WordPress Blog

NEW YORK – April 10, 2007 – www.netconcepts.com – Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, today announced the general availability of its SEO Title Tag 2.0 beta version plugin.

Download the freeware WordPress SEO Title Tag plugin today and help your WordPress powered blog or Website avoid Google’s dreaded Supplemental Index by assigning every URL its own unique tag.

“Title tags are arguably the most important of the on-page factors for search engine optimization (SEO),” said Stephan Spencer, NetConcepts president. “Netconcepts is proud to have developed the SEO Title Tag 2.0 WordPress plugin as an open source solution.”

The plugin makes it dead easy to optimize title tags across a WordPress powered blog or website. Not just posts, not just home pages, but any and every title tag on the site.

Ultimately the plugin enables more traffic to be driven to the site because it:

• Shows the search engine a unique title for each page
• Decouples post titles from title tags, and
• Helps prevents routing to the “Supplemental Index” in Google

SEO Title Tag Plugin capabilities include:

• Custom title tag override of pages and posts
• Mass title tag editing of all posts, static pages, category pages, tag pages, tag conjunction pages, archive by month pages and any URL
• 404 error title tag definition capability
• Title tags for internal search results
• Custom title tags on tag pages, and on tag conjunction pages when used with Ultimate Tag Warrior

Online comments about the free SEO Title Tag plugin include:
“Great plugin! I had used a large custom tag script to do this before.”
“Thank you for sharing for a wonderful Wordpress SEO-Title-Tag plugin, this is truly the most easy and effective way for creating a better title for the homepage and post.”

Download and test the freeware WordPress SEO Title Tag plugin yourself.

For Immediate Release

Netconcepts Broadens E-business
For Leading Outdoor Outfitter

MADISON, WI (August 24, 2006) – Netconcepts, the Madison-based global agency specializing in natural search optimization and Web site development, has added Cabela’s to its growing roster of multi-channel marketer clients.

Cabela’s, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, already works with Netconcepts for various E-Commerce development projects. However, Cabela’s will now begin work with Netconcepts in further developing and expanding search engine optimization for Cabela’s primary Web site.

“While currently working with Netconcepts, we learned of their leading SEO solutions,” said Tom Rosdail, Cabela’s Director of Catalog and Internet Operations. “Their work will allow us to present more pages than are currently being shown in search engines and will provide us with many additional sales opportunities.”

Netconcepts’ GravityStream™ proxy optimization solution was chosen by Cabela’s to optimize thousands of their Web pages on a real-time basis. The GravityStream technology will work with Cabela’s existing Web site to focus SEO opportunities where they will provide the most success. Brian Klais, Vice President of Search for Netconcepts added, “We are looking forward to adding a new service to our relationship with Cabela’s and furthering their success with our trusted SEO leadership.”

To learn more about Cabela’s hunting, fishing and outdoor gear, please visit: Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB VISA credit card, which serves as its primary customer loyalty rewards program.

Netconcepts is a global natural search optimization agency providing best-of-breed consulting, technology, and site design services to leading multi-channel marketers. Since its founding in 1995, Netconcepts has designed innovative search-ready web solutions, and has been recognized as one of the leading authorities on search engine friendly e-commerce architecture and design. Client brands include Home Shopping Network, Verizon Superpages, Discovery Communications, Kohl’s Department Stores, REI, Northern Tool, and Cabela’s among others. Netconcepts is headquartered in Madison, Wisconsin with regional offices in Auckland, New Zealand. To learn more about Netconcepts, visit: www.netconcepts.com

For Immediate Release

Webinar Offers Insider Look Into Search Engine Research:

MADISON, WI (August 21, 2006) – Netconcepts’ recent research paper, “Chasing The Long Tail of Natural Search” has generated tremendous interest within the world of search engine optimization and E-Commerce. As a result, Netconcepts is presenting a free Webinar open to the public. This Webinar will focus on its research and how newly found search engine research results can be used to strengthen E-Business sales. The Webinar will be held Thursday, September 7, 11:00 a.m. CST. It offers a first hand look at actual data taken from over one million search terms used with leading retail companies. Register online at: www.netconcepts.com/chasing-the-long-tail-webinar.

Leading this groundbreaking Webinar will be Brian Klais, Vice President of Search for Netconcepts and author of “Chasing The Long Tail of Natural Search.” Experience this new Webinar and be one of the first to fully understand the ‘long tail’ of search and how to make it work to improve your search engine visibility. For those unable to attend, look for the archived webinar at www.netconcepts.com following the event.

Attendees of Netconcepts’ new Webinar will:

• Discover the potential of long tail sales opportunities - and how to leverage these opportunities.
• Learn how multichannel merchants leverage brands into unbranded “long tail” keyword markets.
• Uncover the results of Page Yield Theory - and its power to dramatically grow E-Commerce sales.

For more information, contact Netconcepts at 608-285-6600 to participate in this free Webinar on September 7 at 11:00am. Or, visit Netconcepts’ Long Tail Webinar to sign up for this event.

MADISON, WI (June 26, 2006) – Netconcepts, the Madison-based global firm specializing in search-engine friendly E-Business, website development, and natural search optimization, announced today that Discovery Communications will be consulting with Netconcepts to “optimize” their business opportunities in the ever expanding search marketplace.

Discovery Communications, a longstanding leader in television broadcasting, owns and operates many websites based upon its popular television channel. Discovery Communications will work with Netconcepts in further developing and expanding Discovery Communication’s Internet development, with increased search engine optimization (SEO).

“We are thrilled at the opportunity to put our search technology and expertise to work for Discovery Communications. We will focus on training and educating the Discovery staff to actively participate throughout the partnership,” says Brian Klais, Vice President of Search at Netconcepts.

(Name, Title) of Discovery Communications added: “Netconcepts was very passionate about getting our business and really understood where we want to go–and grow our E-Business. Netconcepts’ personalized approach and presentation of return on investment models allowed us to really see new opportunities.”

To learn more about Discovery Communications, please visit: Discovery