Brian Quinton, author for DIRECT Magazine discusses the effect of Long Tail optimization and the opportunity held by unbranded keywords. Quinton turns to Netconcepts’ VP of Search, Brian Klais, for expertise of the Long Tail of Natural Search key performance indicators.
Unbranded keywords are the key to unlocking natural search’s success potential. However, the ability to measure your natural search channel and quantifying your ROI is a new concept for most companies. Quinton does a great job of tying in the research and background that went into Netconcepts’ white paper “Chasing the Long Tail of Natural Search” to these ground breaking advancement in search.
Read this entire article and learn how to capture your own Long Tail.
I think the concept about Long Tail search is amazing, there are a few good books out there about the concept
The Long Tail: Why the Future of Business is Selling Less of More
Interested to see what happens when the #1 results start chasing the unbranded keywords more aggressively.
Comment by David — September 23, 2008 @ 12:59 am